People who connect and build fluid relationships are trust agents.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
You can't fake community, you can't force it, either.
Marketers need to build digital relationships and reputation before closing a sale.
Email is a system that delivers other people's priorities to your attention. It's up to you to decide when that priority should be managed into your world. It's not the other way around.
Own your words. Your words are the maps to your intentions.