Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.

My bank does not accept likes.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

When the people who support and are a part of your community, the community you have the pleasure and power and opportunity to serve, that's where all the best business happens.

We exist to serve our community. That's the most important mind-set to maintain.

Own your words. Your words are the maps to your intentions.

You can't fake community, you can't force it, either.