You might be the "little drummer boy," worried that what you have to say isn't worthy. Everyone has something to contribute, especially if you remember to be the real you and not a copy of others you feel are successful.

Your day is your week is your month is your year.

Guide them where you want them to interact with you.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.

If you can't find your own center and love for yourself, nothing else works.

You can't fake community, you can't force it, either.