If you're not writing your own story, you're a character in someone else's.

The key is, no matter what story you tell, make your buyer the hero.

Never try to be a thought leader. There's no value in that. Instead, try to add value.

Try to help people rather than focusing on what's in it for me.

For every day we don't unlock our own value, we remain plugged into our other identity.

People who connect and build fluid relationships are trust agents.

Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.