We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.

As someone who's very nerd-minded, whenever I see a lot of cross-platform stuff when I get bonus material on either side, then it makes me want to dive deeper, sort of like tearing apart the different pieces of the pie.

I don't know if I'm a Twitter addict. That seems kind of harsh. I would say it's more that I'm seriously involved. That it's a long-term relationship - like a girlfriend, which my actual girlfriend loves to hear.

I do podcasts for the same reasons I do stand-up comedy. I love it, and I don't care if anybody else gets it.

I'm just gonna do a podcast because it's mine, I can control it, I have complete responsibility over it, and no one can touch it.

Growing up in the 70s and 80s, it took effort to be a nerd. You had to seek out the nerd stuff.

When I was growing up, I was as socially outcast as any nerd could possibly be. I was in the chess club, I brought D&D stuff to school, I had every game system you could imagine, I spent countless hours at arcades, computer camp, loud presence in the Latin Club. All that stuff.