We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.

Nerdists, unlike nerds, tend to be creators as much as consumers. They're creative consumers.

When you look at your freelance career, it's really like a mall. And if you look at a mall, it's a self-contained system that has a flow and logic to it. You'll probably have one or two really bigger jobs, those are like your anchor stores.

Traditionally nerd-based culture is now a big sector of pop culture.

Alcohol is like pouring smiles on your brain.

Real philosophy is like trying to read an alarm system installation manual in Korean.

My mom is a big sports fans. Basketball, football, baseball, whatever. She calls into sports radio shows and gets into shouting matches, that's how intense she is about it.