We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.

I do seem like the kind of guy who'd be obsessive about Rubik's Cubes.

I dated around some, but I've always been a serial monogamist. I don't know how people date around a lot, and not want to stab themselves in the face with a sharp object.

Mainstream culture is like your mom: It's always a little late to catch on and gets easily confused by technology, but it means well.

I love the South. Although I grew up primarily in Memphis, my family moved around a ton when I was a kid. I guess I never stayed in one place long enough to pick up the accent, but I definitely identify as a Southerner.

The lifeblood of YouTube is sharing.

In the '90s, you couldn't say the word 'nerd' to someone when pitching a show. They would have considered that too niche and wouldn't have listened.