We didn't understand irony yet in the '80s; we just kind of existed at face value, so there was no nerd cool yet because the digital revolution was still in its infancy.

Like lycanthropy, the nerd gene can skip a generation. My maternal grandfather was a technophile.

The nerdist movement is less about consumers; there is a large contingent that are creative nerdists instead of consumers.

Our mandate at Nerdist is that we only get involved with nice people around things that we love. We have the luxury of being in the demographic that we're programming for.

I do seem like the kind of guy who'd be obsessive about Rubik's Cubes.

Traditionally nerd-based culture is now a big sector of pop culture.

The thing about hipsters is that they take very seriously trying to make themselves look like they don't take themselves seriously.