We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
Chris HardwickTwitter is basically text messaging. Twitter is a guy you can always elbow in the side and say, "Hey, look, a guy in a clown suit just threw up!" And I don't have 400-800 words to say about that, I just wanted to say that one thing.
Chris HardwickI think because we're ourselves, we tend to think we're unique. 'I have problems that are just specific to me.' Then you connect with one of your parents and you realize, 'Oh yeah, we had all that stuff, too.' You're not that original. I mean, in a good way, because it makes you feel like you're connected and a part of the world and not an island.
Chris Hardwick