We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that.

If you want to "tone and build," it is time to pick up some iron - that's the way we can get a muscle to grow.

I believe that everyone has the right to live a happy and healthy life.

It's your body. Tell it what to do.

Health and fitness are totally a choice for a better quality of life.

If you like to run, you should keep running!

Lost motivation means that you broke promises to yourself and haven't corrected them yet. You need to believe in yourself again. This can only happen when you start fulfilling the small promises you make to yourself.