We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that.

If you like to run, you should keep running!

The best diet is the one that you don't know you are on.

If you want to "tone and build," it is time to pick up some iron - that's the way we can get a muscle to grow.

Health and fitness are totally a choice for a better quality of life.

Saying “I'll try” means our soul isn't really in it. We tell ourselves “I'll try” when our inflated egos won't come clean and admit that we're actually not all that determined. We can't overcome obstacles with the words “I'll try.” As Yoda, the philosopher in the Star Wars movies, says, “Do, or do not. There is no 'try.

Little changes over time are the secret to long term weight loss success!