We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that.

We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that.

Saying “I'll try” means our soul isn't really in it. We tell ourselves “I'll try” when our inflated egos won't come clean and admit that we're actually not all that determined. We can't overcome obstacles with the words “I'll try.” As Yoda, the philosopher in the Star Wars movies, says, “Do, or do not. There is no 'try.

It's your body. Tell it what to do.

The best diet is the one that you don't know you are on.

If you want to "tone and build," it is time to pick up some iron - that's the way we can get a muscle to grow.

I believe that everyone has the right to live a happy and healthy life.