Nobody wants to worship you if you have the same problems, the same bad breath and messy hair and hangnails, as a regular person. You have to be everything regular people aren’t. Where they fail, you have to go all the way. Be what people are too afraid to be. Become whom they admire. People shopping for a messiah want quality. Nobody is going to follow a loser. When it comes to choosing a savior, they won't settle for just a human being.
Chuck PalahniukPublic taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck Palahniuk