A man coined to superlative must expect that his every statement will be taken with some caution
This is no lazy mans field
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Don't think of people in the mass. That gives you a blurred view.
Curiosity is one of the strongest human incentives
The time has come when advertising has in some hands reached the status of a science.