Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
We cannot go after thousands of men until we learn how to win one.
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Curiosity is one of the strongest human incentives
The advertising man who spares the midnight oil will never get very far.
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster