Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

We cannot go after thousands of men until we learn how to win one.

The man who wins out and survives does so only because of superior science and strategy.

Don't think of people in the mass. That gives you a blurred view.