Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

If a claim is worth making, make it in the most impressive way.

The advertising man who spares the midnight oil will never get very far.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination