Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

The weight of an argument may often be multiplied by making it specific

The advertising man who spares the midnight oil will never get very far.

Curiosity is one of the strongest human incentives

Changing people's habits is very expensive

Address the people you seek, and them only

A man coined to superlative must expect that his every statement will be taken with some caution