We cannot go after thousands of men until we learn how to win one.

A man coined to superlative must expect that his every statement will be taken with some caution

The weight of an argument may often be multiplied by making it specific

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.