We cannot go after thousands of men until we learn how to win one.

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Curiosity is one of the strongest human incentives

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Advertising is much like war, minus the venom

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader