We cannot go after thousands of men until we learn how to win one.

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Platitudes and generalities roll off the human understanding like water from a duck.

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Impressive claims are made far more impressive by making them exact

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement