Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.
Claude C. Hopkins"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make
Claude C. Hopkins