The time has come when advertising has in some hands reached the status of a science.

Changing people's habits is very expensive

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

A man coined to superlative must expect that his every statement will be taken with some caution

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Advertising is much like war, minus the venom

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest