Platitudes and generalities roll off the human understanding like water from a duck.

If a claim is worth making, make it in the most impressive way.

Advertising is much like war, minus the venom

People don't buy from clowns.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way