The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Never be led in new paths by the blind

Genius is the art of taking pains

Platitudes and generalities roll off the human understanding like water from a duck.

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.