The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

We cannot go after thousands of men until we learn how to win one.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Don't, to gain general and useless attention, sacrifice the attention that you want