Advertising is much like war, minus the venom
We cannot go after thousands of men until we learn how to win one.
Never be led in new paths by the blind
Address the people you seek, and them only
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement