Think about spam filters; if email didnt come from someone that someone you know knows, thats an important signal, and one we could embed in the environment; we just dont. I just want the world to be filtered through my social graph.

The change we are in the middle of isn't minor and it isn't optional.

Tools get socially interesting after they're no longer technologically interesting.

When you got a cell phone you stopped making plans. 'I'll call you when I get there.'

Our social life is literally primal, in the sense that chimpanzees and gorillas, our closest relatives among the primates, are also social.

The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.

It's not a revolution if nobody loses