Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years. Yet the cumulative time devoted to creating Wikipedia, something like 100 million hours of human thought, is expended by Americans every weekend, just watching ads.
Clay ShirkyWe have lived in this world where little things are done for love and big things for money. Now we have Wikipedia. Suddenly big things can be done for love.
Clay ShirkyA revolution doesnโt happen when society adopts new tools. It happens when society adopts new behaviors
Clay Shirky