A firm is successful when the costs of directing employee effort are lower than the potential gain from directing.

Think about spam filters; if email didnt come from someone that someone you know knows, thats an important signal, and one we could embed in the environment; we just dont. I just want the world to be filtered through my social graph.

Knowledge, unlike information, is a human characteristic; there can be information no one knows, but there can't be knowledge no one knows.

Our social life is literally primal, in the sense that chimpanzees and gorillas, our closest relatives among the primates, are also social.

Our social tools are not an improvement to modern society, they are a challenge to it.

A firm is successful when the costs of directing employee effort are lower than the potential gain from directing.

We systematically overestimate the value of access to information and underestimate the value of access to each other.