A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviors

Amateur production, the result of all this new capability, means that the category of ‘consumer’ is now a temporary behavior rather than a permanent identity

What I think is coming instead are much more organic ways of organizing information than our current categorization schemes allow, based on two units - the link, which can point to anything, and the tag, which is a way of attaching labels to links. The strategy of tagging - free-form labeling, without regard to categorical constraints - seems like a recipe for disaster, but as the Web has shown us, you can extract a surprising amount of value from big messy data sets.

Tools get socially interesting after they're no longer technologically interesting.

[C]ollaborative production is simple: no one person can take credit for what gets created, and the project could not come into being without the participation of many.

The future presented by the internet is the mass amateurization of publishing and a switch from 'Why publish this?' to 'Why not?

Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.