Think about spam filters; if email didnt come from someone that someone you know knows, thats an important signal, and one we could embed in the environment; we just dont. I just want the world to be filtered through my social graph.
Clay ShirkyCommunications tools don't get socially interesting until they get technologically boring... It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen.
Clay ShirkyMore interesting than thinking about whats possible in 10 years is thinking whats possible now but that no one has built.
Clay Shirky