Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years. Yet the cumulative time devoted to creating Wikipedia, something like 100 million hours of human thought, is expended by Americans every weekend, just watching ads.
Clay ShirkyWhat you need for a participatory system to work: "a plausible promise, an effective tool, and an acceptable bargain."
Clay ShirkyEgalitarianism is possible only in small social systems. Once a medium gets past a certain size fame is a forced move.
Clay ShirkyAmateur production, the result of all this new capability, means that the category of โconsumerโ is now a temporary behavior rather than a permanent identity
Clay Shirky