Endeavors succeed or fail because of the people involved.

Every organization needs to be introspective, transparent, and honest with itself. This only works if everyone is unified on the goals and purposes of the organization and there is trust within the team. High-performing, successful organizations build cultures of introspection and trust and never lose sight of their purpose.

Let me blow that up for you again.

In the military we also learn principles of war which also work in a corporate setting: How do you concentrate as much of your force as possible on a critical point and take a risk elsewhere? In business that translates into focusing your investment on marketing, sales, or R&D, whichever will give you the greatest return.

Leadership is all about people. It is not about organizations. It is not about plans. It is not about strategies. It is all about people-motivating people to get the job done. You have to be people-centered.

Policies that emanate from ivory towers often have an adverse impact on the people out in the field who are fighting the wars or bringing in the revenues.

Only when you have got a clear statement of what you want to achieve, do you ask yourself how you are going to achieve it. In the military we are taught never to go for a single answer, no matter how obvious that might be.