I remember the day we were hanging around the band's commune and Roger came in with the press kit for a rock band (Moby Grape) any of us had ever seen. It looked psychedelic, yet it was done by ad people. I believe the word "hype" was coined on that very day.
Cynthia HeimelWe must eschew anything trivial. We must embrace all that is frivolous.... Trivial things take up all your time and dull your senses, whereas frivolity is meaningful, profound, worth living and dying for.... If we devote our lives to frivolity, the world will be a far, far better place. Humanity will be better able to fulfill its primary goal, that of having a good time.
Cynthia Heimel