Give the other person a fine reputation to live up to.

When Theodore Roosevelt was in the White House, he confessed that if he could be right 75 percent of the time, he would reach the highest measure of his expectation. . . . If that was the highest rating that one of the most distinguished men of the twentieth century could hope to obtain, what about you and me?

Naturalness is the easiest thing in the world to acquire, if you will forget yourself-forget about the impression you are trying to make.

Always have something to say. The man who has something to say and who is known never to speak unless he has, is sure to be listened to.�

A ship in the harbor is safe, but that is not what ships are built for. Intelligence is like underwear, everyone has it, but you don't have to show it off. The expression a woman wears on her face is more important than the clothes she wears on her back.

Looking at the other person's point of view and arousing in him an eager want for something is not to be construed as manipulating that person so that he will do something that is only for your benefit and his detriment. Each party should gain from the negotiation.

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?