So if you aspire to be a good conversationali st, be an attentive listener.

Whenever Roosevelt (Theodore) expected a visitor, he sat up late the night before, reading up on the subject in which he knew his guest was particularly interested. For Roosevelt knew, all the leaders royal road to a person's heart is to talk about the things he or she treasures most.

Tell the audience what you're going to say, say it; then tell them what you've said.

Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.

Three-fourths of the people you will ever meet are hungering and thirsting for sympathy. Give it to them, and they will love you.

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?

Don't be afraid of enemies who attack you. Be afraid of the friends who flatter you.