People do things for "their" reasons, not ours. So find their reasons.

No one likes to feel that he or she is being sold some-thing or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.

Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.

Applause is a receipt, not a bill.

Most people don't remember names, for the simple reason that they don't take the time and energy necessary to concentrate and repeat and fix names indelibly in their minds. They make excuses for themselves; they are too busy.

Act as if you were already happy and that will tend to make you happy.

Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.