Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt.
Dale CarnegieYou and I are standing this very second at the meeting place of two eternities: the vast past that has endured forever, and the future that is plunging on to the last syllable of recorded time. We can't possible live in either of those eternities - no, not even for a split second. But, by trying to do so, we can wreck both our bodies and our minds. So let's be content to live the only time we can possible live: from now until bedtime.
Dale CarnegieThere is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it.
Dale CarnegieFive hundred years before Christ was born, the Greek philosopher Heraclitus told his students that "everything changes except the law of change". He said: "You cannot step in the same river twice." The river changes every second; and so does the man who stepped in it. Life is a ceaseless change. The only certainty is today. Why mar the beauty of living today by trying to solve the problems of a future that is shrouded in ceaseless change and uncertainty-a future that no one can possibly foretell?
Dale Carnegie