One of the surest ways of making a friend and influencing the opinion of another is to give consideration to [his or her] opinion, let [him or her] sustain a feeling of importance.
Dale CarnegiePersonally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?
Dale CarnegieYou can dramatize your ideas in business or in any other aspect of your life. It’s easy
Dale CarnegieHistory has repeatedly been changed by people who had the desire and the ability to transfer their convictions and emotions to their listeners.
Dale Carnegie