arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.
Dale CarnegieYour purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.
Dale CarnegiePeople are not interested in you. They are not interested in me. They are interested in themselves - morning, noon and after dinner.
Dale Carnegie