Do you know how much money you would save if you changed your light bulb to compact florescent light bubs? How much would you save if you decreased your temperature of your house in the winter by one degree, or increase it by one degree? We just don't know these numbers, but I think displays could make it a memorable change in terms of attention, and also help us translate it in terms of concrete ways on what you can get.
Dan ArielyWhen parents have college savings accounts for their kids, their kids show higher social and cognitive performance.
Dan ArielyWhy would you take money out of your paycheck at the beginning of the month when you don't know how much money you'll need?
Dan ArielyOne of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.
Dan ArielyWith money we really fool ourselves. We are our biggest enemies with money and there are some things we can do about it. Automatic deductions are a wonderful thing. But ideally, you should wait until the end of the month, you can see how much extra money you had, and you should put that in your savings account. We don't do that too well, and if we did that, we would never save. So, what we do, is we take money out of our pocket into the saving account at the beginning of the month, take it outside of our control and as a consequence, we spend less and we save more.
Dan Ariely