Once you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.
Dan ArielyIf you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more something is yours, the more you're willing to invest in it.
Dan ArielyWith everything you do, in fact, you should train yourself to question your repeated behaviors.
Dan ArielyWhen we save, everybody in the household is just suffering. By having the coin in a visible way, when you scratch, you can say the person that is in charge of the making money for the family is doing the right thing.
Dan Ariely