Money is a wonderful invention. It lets us save, it lets us specialize, right? I couldn't be a professor if there wasn't any money. Every day I would have to raise chicken and bread and broccoli and go ahead and spend all my time trading. So, money is a wonderful mechanism.

But suppose we are nothing more than the sum of our first, naive, random behaviors. What then?

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

That’s a lesson we can all learn: the more we have, the more we want. And the only cure is to break the cycle of relativity.

What people do is they pay the small loans first. Why? Because they enjoy making the number of loans smaller. But of course it is a very ineffective way to pay debt down.

The problem with opportunity cost is that opportunity cost is divided among many, many things.

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.