People are irrational - and predictably so.

Thinking is difficult and sometimes unpleasant.

If you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more something is yours, the more you're willing to invest in it.

Motivation, basically getting people to be happy at work, everybody - everybody benefits.

I think we could get people to both be more productive and happier. We're less productive as individuals. We're less productive as companies, and we're more miserable.

People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.

When people are in severe pain, there's an expression, you're a "pain person," and what that means is that nothing else matters.