It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!
Dan ArielyThe problem is that people basically dangle debt in front of us. And the cost for the poor of course is much higher than for the wealthy.
Dan ArielyThe things that motivate us are to help other people, to feel that we're useful, to feel that we're getting better, to feel that we are kind of living to our potential, to get a sense of meaning. All of those things are positive.
Dan ArielyWe are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless: they are systematic and predictable. We all make the same types of mistakes over and over, because of the basic wiring of our brains.
Dan ArielyOwnership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether itโs about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we canโt stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.
Dan Ariely