It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!
Dan ArielyOwnership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether itโs about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we canโt stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.
Dan ArielyWe all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. Weโre storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.
Dan ArielyThe things that motivate us are to help other people, to feel that we're useful, to feel that we're getting better, to feel that we are kind of living to our potential, to get a sense of meaning. All of those things are positive.
Dan ArielyWe should teach the students, as well as executives, how to conduct experiments, how to examine data, and how to use these tools to make better decisions.
Dan Ariely