We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. Weโre storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.
Dan ArielyWe usually think of ourselves as sitting the driver's seat, with ultimate control over the decisions we made and the direction our life takes; but, alas, this perception has more to do with our desires-with how we want to view ourselves, than with reality.
Dan ArielyWhat people do is they pay the small loans first. Why? Because they enjoy making the number of loans smaller. But of course it is a very ineffective way to pay debt down.
Dan ArielyOne of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.
Dan ArielyThe people who need to overcome temptation to the highest degree have the hardest time doing it.
Dan ArielyWe have very strong intuitions about all kinds of things โ our own ability, how the economy works, how we should pay school teachers. But unless we start testing those intuitions, weโre not going to do better.
Dan ArielyMoney is a great way to get happiness. Right? Lots of wonderful things you can do with money. The question is, are we really optimizing on that? So, if you think about getting lattes and getting cable. Which one of those is actually giving you a greater happiness, and if you have to cut on one of those, which one would you cut? So, I think thinking in terms of concrete terms would help us a great deal.
Dan Ariely