I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

At the end of the day, I want the music industry to be larger than what it is today.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

The value of a company is the sum of the problems you solve.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

Ask yourself: given everything you have to do, is there a way that we can make this better?