There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
Daniel EkSpotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists.
Daniel EkThe main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Daniel Ek