The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Daniel EkIt disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.
Daniel EkIn general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.
Daniel Ek