I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

But right now we have an advantage of being the number one in music.

I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

People just want to have access to all of the world's music.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.