I'm not an inventor. I just want to make things better.

With Spotify, people don't get it until they try it. Then they tell their friends.

Ask yourself: given everything you have to do, is there a way that we can make this better?

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

People just want to have access to all of the world's music.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.