It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.
Daniel EkNo one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.
Daniel EkPut your consumers in focus, and listen to what they're actually saying, not what they tell you.
Daniel EkI was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
Daniel Ek