There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

I was born in Sweden, and in Sweden we are known for the piracy services.

At the end of the day, I want the music industry to be larger than what it is today.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.