In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.
Daniel EkThe main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Daniel EkIt disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.
Daniel EkAsk yourself: given everything you have to do, is there a way that we can make this better?
Daniel Ek