At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

But right now we have an advantage of being the number one in music.

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'