This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

The value of a company is the sum of the problems you solve.

With Spotify, people don't get it until they try it. Then they tell their friends.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.