Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertI have everything that I could possibly want in life, from a gorgeous granddaughter and a wonderful wife, brilliant students, the best job anyone could hope for, and about half of my hair. Not the half I would have kept, but no one consulted me.
Daniel GilbertPsychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
Daniel GilbertVariety improves the things that we do too often, but it rules the things that we don't do often enough.
Daniel Gilbert