If someone offered you a pill that would make you permanently happy, you would be well advised to run fast and run far. Emotion is a compass that tells us what to do, and a compass that perpetually stuck on north is worthless.
Daniel GilbertThe fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
Daniel GilbertPsychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
Daniel GilbertWhy isnโt it fun to watch a videotape of last nightโs football game even when we donโt know who won? Because the fact that the game has already been played precludes the possibility that our cheering will somehow penetrate the television, travel through the cable system, find its way to the stadium, and influence the trajectory of the ball as it hurtles toward the goalposts!
Daniel GilbertNo one likes to be criticized, of course, but if the things we successfully strive for do not make our future selves happy, or if the things we unsuccessfully avoid do, then it seems reasonable (if somewhat ungracious) for them to cast a disparaging glance backward and wonder what the hell we were thinking.
Daniel Gilbert