Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
Daniel H. PinkThe last few decades have belonged to a certain kind of person with a certain kind of mind-computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands.The future belongs to a very different kind of person with a very different kind of mind-creators and empathizers, pattern recognizers and meaning makers.These people-artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers-will now reap society's richest rewards and share its greatest joys.
Daniel H. PinkGoals may cause systematic problems for organizations due to narrowed focus, unethical behavior, increased risk taking, decreased cooperation, and decreased intrinsic motivation. Use care when applying goals in your organization.
Daniel H. PinkNow it's easy for someone to set up a storefront and reach the entire world in very modest ways. So these technologies that we thought would dis-intermediate traditional sellers gave more people the tools to be sellers. It also changed the balance of power between sellers and buyers.
Daniel H. Pink