A lot of white-collar work requires less of the routine, rule-based, what we might call algorithmic set of capabilities, and more of the harder-to-outsource, harder-to-automate, non-routine, creative, juristic - as the scholars call it - abilities.
Daniel H. PinkFor artists, scientists, inventors, schoolchildren, and the rest of us, intrinsic motivation-the drive to do something because it is interesting, challenging, and absorbing-is essential for high levels of creativity.
Daniel H. PinkWhat is interesting is that John Lewis actually got interested initially in the civil rights movement because of a comic book. So part of it, he's paying homage to this tradition that you can tell serious stories and talk about serious issues in graphic form.
Daniel H. PinkTypically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.
Daniel H. Pink