Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.

Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.

In many professions, what used to matter most were abilities associated with the left side of the brain: linear, sequential, spreadsheet kind of faculties. Those still matter, but they're not enough.

Control leads to compliance; autonomy leads to engagement.

The three things that motivate creative people - autonomy, mastery, purpose!

Today it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.

Asking "Why?" can lead to understanding. Asking "Why not?" can lead to breakthroughs.