The effort invested in 'getting it right' should be commensurate with the importance of the decision.

Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

The conclusion is straightforward : self-control requires attention and effort.

All of us roughly know what memory is. I mean, memory is sort of the storage of the past. It's the storage of our personal experiences. It's a very big deal.

My interest in well-being evolved from my interest in decision making - from raising the question of whether people know what they will want in the future and whether the things that people want for themselves will make them happy.

One of the problems with expertise is that people have it in some domains and not in others.

We don’t choose between experiences, we choose between memories of experiences. Even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories.