People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.
Daniel KahnemanAdaptation seems to be, to a substantial extent, a process of reallocating your attention.
Daniel KahnemanNobody would say, 'I'm voting for this guy because he's got the stronger chin,' but that, in fact, is partly what happens.
Daniel KahnemanPeople who face a difficult question often answer an easier one instead, without realizing it.
Daniel KahnemanTo know whether you can trust a particular intuitive judgment, there are two questions you should ask: Is the environment in which the judgment is made sufficiently regular to enable predictions from the available evidence? The answer is yes for diagnosticians, no for stock pickers. Do the professionals have an adequate opportunity to learn the cues and the regularities? The answer here depends on the professionals' experience and on the quality and speed with which they discover their mistakes.
Daniel Kahneman